Switzerland’s Recipe for Success: Thermomix® Event in Lucerne
Vorwerk Switzerland was named “Market of the Year 2025” by the Vorwerk Group. Under the motto “Switzerland’s Recipe for Success”, we developed a PR brand event that translated the award into a product-focused brand presence.
At the heart of the staging was the Thermomix® – the successful product and a defining driver of the Swiss market’s performance.
From motto to experience
At the Hotel Schweizerhof Lucerne, invited media representatives and influencers experienced Vorwerk Switzerland’s success from different perspectives.
On stage, the focus was on the people, ideas and innovations behind the exceptional market success of Thermomix® in Switzerland. Across the space, seven curated cooking stations carried the motto forward through culinary moments.
Experienced advisors presented their signature dishes; guests could taste, try things out and engage in conversation. The culinary highlight was a live cooking show with Silvio Germann, Swiss Chef of the Year 2024.
The result was a format that made the award feel approachable and showed the brand where its strength comes to life: in direct exchange and in the everyday lives of its community.
The film offers a look behind the scenes.
